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Submitted: August 9, 2010
Image Size: 1.2 MB
Resolution: 800×2300

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Okura Hotelby ~nguyendarren

Designs & Interfaces / Logos & Logotypes

A redesigned identity of a Japan's 5 Star Hotel.
The five concepts that I want to define in this identity are traditional, modern, elegant, spacious, and luxurious.
The typeface I choose for the main identity is Didot because I feel this type face have all the characteristic that scream traditional and modern. I removed the stem of the "K" and "R" to open up the identity more to signifies the spacious feeling of the hotel. The "R" curves into the "A" replacing it at the crossbar really add a sense of elegancy and luxurious to the identity which capture the essences of the hotel well.
Above I also provided the applications to the identity, they're simple in design but they captured the spirit of the hotel.

~~love 0 0~~

joy 1 1

~~wow 0 0~~

~~mad 0 0~~

~~sad 0 0~~

~~fear 0 0~~

~~neutral 0 0~~

~Jerry-she Jun 17, 2011

It is clean and elegant!

~mimory Aug 15, 2010 Student Writer

Looks greats! Goal accomplished

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"i'm the hero of this story. i don't need to be saved"- Regina Spektor

~Scottehs Aug 9, 2010 Hobbyist Interface Designer

Looks very professional.

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(6 Years of design experience, on and off.)

It's official design / photography is going to be my career.

~boucha-designer Aug 9, 2010 Student Interface Designer

Oo Amazing

Deviant ID by ~nguyendarren

Self Identity by ~nguyendarren

Okura Hotel by ~nguyendarren

Solar One Rebranding by ~nguyendarren

Fish Hook Typeface by ~nguyendarren

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